品牌的颜色 and 排版

机构的颜色

Our University’s brand colors, referred to as 丹佛蓝队, 密歇根州立大学丹佛红 and 密歇根州立大学丹佛 Gray, are specific hues and compose our Primary Color Palette. These colors should be matched as closely as practical. From print to paint and from web to wearables, 丹佛蓝队, Red and Gray each have a corresponding 潘通色卡® ink-color formula from which other reproduction methods (such as CMYK for four-color process print, RGB用于网页, vinyl film for signage and thread for embroidery) should match as closely as practical. Their respective 潘通色卡®, CMYK and RGB equivalents are indicated in the diagram below.

Primary Color Palette

品牌的排版 - Typefaces

Consistent use of our 支持 Typefaces helps unify the visual appearance of our University’s branded communications.

Shown below are our three University-approved type families. All typefaces within these three families may be used. 有时, it may be necessary to use substitute typefaces when the approved 支持 Typefaces are not readily available for your needs and timeframe. 在这些情况下, you may substitute Arial for Univers, Avenir for Gotham and Times Roman for Century Schoolbook.

Although the three University-approved type families are preferred, you are not required to purchase these for projects of limited scope. 然而, for large-scope projects that represent the University as a whole, these typefaces are recommended and can be purchased as needed through various online typeface vendors.